10-11-2025, 03:36 AM
Perplexity AI is an AI tool designed to act like a search engine , but with more direct and comprehensive answers than traditional search engines. Perplexity has real-time internet access , so it can answer questions using up-to-date information. It can not only generate text, but can also perform image and video searches, and even generate images from scratch .
In this article, we want to analyze this interesting tool and its role as Artificial Intelligence in marketing , as it offers many possibilities for brands. We'll tell you about them!
Want to discover the best artificial intelligence tools on the market for digital marketing? Click here and download a free guide we've prepared for you with all the information.
Perplexity AI: What it is, what it's for, and how to use it-2
Differences between Perplexity AI and traditional search engines
When we ask a question in any traditional search engine, we find that it offers us different results (web pages) that we have to click on to find the answer. With Perplexity AI, this doesn't happen. This Artificial Intelligence tool offers email database answer to the question directly on the screen, streamlining and greatly improving the user experience . It also has a section where we can find the different sources of information used to formulate its answer.
However, traditional search engines have long been moving toward a zero-click search landscape (especially since the rise of conversational AI tools). However, these answers that appear directly in the SERP are often very brief, providing little insight into the subject matter.
Therefore, to receive a more extensive answer, you still need to click on a website. With tools like Perplexity AI, the answer you receive in just a few seconds can be as extensive as you want. Plus, you can ask follow-up questions to spark a conversation around the topic, something you can't do with traditional search engines.
Search performed on Perplexity AI
Finally, just like search engines like Google, at the end of its response, Perplexity AI also adds a "Related Questions" section so you can delve deeper into the topic. Clicking on each one will generate a similar answer to the original, providing the sources used and new FAQs.
![[Image: 44.jpg]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9aKSEVfJnWNUjYJ0vo4Byxdu0JgMiXdDbkTEmWvLVukvrLUKaFttn-mlo4-wiUqbQSn9kmHLRLr_kgryhoyvuUHXkiq0d3vgyR4rvECI_sBrkSCq8v6gaa7hEkU-P1Hv1ruoxb_Os5S0ggng4fws4qzxOPI823_8J-3kcmNxkGZZRootcS5RfaYBs5qM/s320/44.jpg)
Differences between Perplexity AI and other conversational chatbots
If we compare Perplexity with the main conversational chatbots on the market, such as ChatGPT or Gemini, we find that one of the most striking differences is that while Perplexity can search the web for images and videos , the rest cannot. Chatbots like ChatGPT or Gemini can only display information extracted from the web in written format.
However, all three are capable of generating images , although Perplexity only offers this possibility in its Pro version.
On the other hand, one of the most interesting aspects of Perplexity is that, unlike the other two chatbots mentioned, it proposes 6 different search approaches:
Web : so that the tool can extract information from the entire internet when formulating its response.
Copywriting : Generates text without searching the web for information. This option is very useful for marketing teams, as it can help them find inspiration for strategies and campaigns.
Academic : With this option, the AI tool only searches for information and relies on academic documents published on the web.
Mathematics : ideal for solving any type of mathematical problem or operation.
Social : This is one of the most interesting approaches and the one that most differentiates it from other tools. With it, the tool searches for discussions and opinions from Reddit users. Therefore, you can find out the general opinion of society on any topic . For a brand, this option can be interesting to find out what the audience thinks about its products or those of its competitors.
Video : This option is designed to allow the tool to only search for video on the web.
Another interesting feature of this tool, which Gemini doesn't offer, for example, is that you can perform searches and ask questions in incognito mode . This way, the conversations you have won't be saved to your library and will be deleted from the tool's memory within 24 hours.
However, one thing Perplexity doesn't have is the ability to ask questions by voice , something that is available in ChatGPT and Gemini. Additionally, in the OpenAI chatbot, you can even ask the tool to read back the answer it has provided.
One last notable aspect that sets Perplexity AI apart from the other two tools is that it allows users to create collections to save and group conversations so they always have them handy on their profile.
How to use Perplexity AI
The best thing about Perplexity AI is that you can use it completely free of charge, with no limit on the number of questions . Even image and video searches are included in the free plan. However, this is not the case with image generation and other features, which require the Pro plan.
However, Perplexity is a tool that we believe can be greatly leveraged in its free version, since to generate free images you can use ChatGPT, Gemini or Copilot .
To start using Perplexity AI, simply register using your Google account for faster results. It's also worth noting that the free version gives you access to three Pro searches per day (which is worth considering if you're looking to upgrade to the paid version).
Does Perplexity AI have ads?
According to the platform's official statement in November 2024, they were going to begin including ads on the platform as an experiment to continue building a profitable project. For now, this has not yet been implemented in Spain, and the test is being conducted solely in the United States. However, the tool has warned that the responses generated by Perplexity AI will not be influenced by ads, as its goal is to offer an efficient and unbiased experience.
In this article, we want to analyze this interesting tool and its role as Artificial Intelligence in marketing , as it offers many possibilities for brands. We'll tell you about them!
Want to discover the best artificial intelligence tools on the market for digital marketing? Click here and download a free guide we've prepared for you with all the information.
Perplexity AI: What it is, what it's for, and how to use it-2
Differences between Perplexity AI and traditional search engines
When we ask a question in any traditional search engine, we find that it offers us different results (web pages) that we have to click on to find the answer. With Perplexity AI, this doesn't happen. This Artificial Intelligence tool offers email database answer to the question directly on the screen, streamlining and greatly improving the user experience . It also has a section where we can find the different sources of information used to formulate its answer.
However, traditional search engines have long been moving toward a zero-click search landscape (especially since the rise of conversational AI tools). However, these answers that appear directly in the SERP are often very brief, providing little insight into the subject matter.
Therefore, to receive a more extensive answer, you still need to click on a website. With tools like Perplexity AI, the answer you receive in just a few seconds can be as extensive as you want. Plus, you can ask follow-up questions to spark a conversation around the topic, something you can't do with traditional search engines.
Search performed on Perplexity AI
Finally, just like search engines like Google, at the end of its response, Perplexity AI also adds a "Related Questions" section so you can delve deeper into the topic. Clicking on each one will generate a similar answer to the original, providing the sources used and new FAQs.
Differences between Perplexity AI and other conversational chatbots
If we compare Perplexity with the main conversational chatbots on the market, such as ChatGPT or Gemini, we find that one of the most striking differences is that while Perplexity can search the web for images and videos , the rest cannot. Chatbots like ChatGPT or Gemini can only display information extracted from the web in written format.
However, all three are capable of generating images , although Perplexity only offers this possibility in its Pro version.
On the other hand, one of the most interesting aspects of Perplexity is that, unlike the other two chatbots mentioned, it proposes 6 different search approaches:
Web : so that the tool can extract information from the entire internet when formulating its response.
Copywriting : Generates text without searching the web for information. This option is very useful for marketing teams, as it can help them find inspiration for strategies and campaigns.
Academic : With this option, the AI tool only searches for information and relies on academic documents published on the web.
Mathematics : ideal for solving any type of mathematical problem or operation.
Social : This is one of the most interesting approaches and the one that most differentiates it from other tools. With it, the tool searches for discussions and opinions from Reddit users. Therefore, you can find out the general opinion of society on any topic . For a brand, this option can be interesting to find out what the audience thinks about its products or those of its competitors.
Video : This option is designed to allow the tool to only search for video on the web.
Another interesting feature of this tool, which Gemini doesn't offer, for example, is that you can perform searches and ask questions in incognito mode . This way, the conversations you have won't be saved to your library and will be deleted from the tool's memory within 24 hours.
However, one thing Perplexity doesn't have is the ability to ask questions by voice , something that is available in ChatGPT and Gemini. Additionally, in the OpenAI chatbot, you can even ask the tool to read back the answer it has provided.
One last notable aspect that sets Perplexity AI apart from the other two tools is that it allows users to create collections to save and group conversations so they always have them handy on their profile.
How to use Perplexity AI
The best thing about Perplexity AI is that you can use it completely free of charge, with no limit on the number of questions . Even image and video searches are included in the free plan. However, this is not the case with image generation and other features, which require the Pro plan.
However, Perplexity is a tool that we believe can be greatly leveraged in its free version, since to generate free images you can use ChatGPT, Gemini or Copilot .
To start using Perplexity AI, simply register using your Google account for faster results. It's also worth noting that the free version gives you access to three Pro searches per day (which is worth considering if you're looking to upgrade to the paid version).
Does Perplexity AI have ads?
According to the platform's official statement in November 2024, they were going to begin including ads on the platform as an experiment to continue building a profitable project. For now, this has not yet been implemented in Spain, and the test is being conducted solely in the United States. However, the tool has warned that the responses generated by Perplexity AI will not be influenced by ads, as its goal is to offer an efficient and unbiased experience.