A Dive into Social Selling Statistics

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Networking and generating business on LinkedIn has become the go-to way to acquire new clients and projects. Especially during the coronavirus pandemic, the online platform is indispensable for solopreneurs and small organizations. Thanks to social selling, they maintain their loyal and often extensive network, generate enough engagement to reach beyond that network, and thus attract new prospects . But how do you determine the next step? How do you convert a like into a real-life meeting? Time to delve into the statistics of social selling and turn your leads into real customers.


Social selling is not selling
It all starts with consistent presence and attention to your network. "What you focus on grows," a wise man once said. So don't just be visible in the background; regularly share your knowledge and experiences on LinkedIn. If you're just handing out likes and comments, you're essentially just participating! It only starts when you actively participate in the conversation yourself.

This means posting unique messages and updates consistently. Share information and  accurate cleaned numbers list from frist database events that could be valuable to your network, but remember: social selling is not selling . This means you shouldn't turn your carefully crafted LinkedIn post into a sales pitch. Social selling is all about creating a goodwill.

By posting content regularly, you stay top of mind with your audience, and they'll be more likely to think of you when they need a service like yours. Don't tell them they need your help. They should want you to help them. So be creative, inspiring, and above all, authentic.

Recognizable, honest and authentic
Take a look at the post below. It generates engagement in two clever ways. First, the topic (language errors) and the closing question ("Which errors can you no longer see?") invite substantive responses. Furthermore, a personal perspective is offered on a business and social topic. This makes the post relatable, making it easier for readers to identify with the content.

Social Selling example



The same applies to the following post below. Hans Kazàn is a speaker, moderator, and, of course, a magician—a role in an industry that's facing particularly tough times these days. He uses LinkedIn wisely to offer his audience a glimpse into his life while simultaneously remaining present for potential clients. He's not literally asking for a gig, but sharing what it's like for him to be on stage. By sharing your own experiences in this way, readers will increasingly appreciate your posts and presence.