Startup branding strategy

[frubber76]

Hey, really liked this article. As someone launching a startup, the idea of defining your mission, values, and brand personality before hiring an agency feels so smart. The suggestions about phased branding, bundled packages, and keeping simple tasks in-house are super helpful to stretch a tight budget. Also, emphasizing measurable KPIs to track brand success resonated a lot—nice to see they don’t only talk visuals but actual outcomes. This guide helps me see branding as investment, not cost. Thanks for these actionable tips!
Quick question—when you say to keep simple tasks in-house, what kind of things would you put in that category for an early-stage team with limited design experience? And on the KPI side, are there a few key metrics you’d recommend tracking from day one so you don’t drown in data?

[mailunimov]

Hey, really liked this article. As someone launching a startup branding strategy , the idea of defining your mission, values, and brand personality before hiring an agency feels so smart. The suggestions about phased branding, bundled packages, and keeping simple tasks in-house are super helpful to stretch a tight budget. Also, emphasizing measurable KPIs to track brand success resonated a lot—nice to see they don’t only talk visuals but actual outcomes. Clay’s guide helps me see branding as investment, not cost. Thanks for these actionable tips!